It's the exciting debut of DC's newest costumed hero, The Atom!
I do love me some old time ads and this one, for some reason, is my fave.
Perhaps because it's super informative AND educational! And I like the whole Big News about a Small Super-hero thing they've got going on at the top.
For a mere 10 cents you could see the tiny titan in costumed action for the first time! If that, the glorious cover featuring Ray stuffing poor schmuck Kulan Dar into a bottle, and reading about a hero with the explosive power of an atom bomb in his fists isn't enough, I don't know what is.
Click on that mother for the bigger version.
Making the world a better place:
Due to Rob Kelly's excitement over this here ad, it's only right that I mention the man who put this, and so many other beauties together: Ira Schnapp!
Go here, Dial B For Blog For a fantastic piece on Ira Schnapp complete with glorious pictures and wonderful words.
And to think I had the balls to post this ad without mentioning him...